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BYE BYE POLLUTION

Revolutionize your haircare routine with our exceptional Puridetox line.

Thanks to its unique formula enriched with Activated Charcoal, Puridetox offers deep purification and detoxification of the hair.

The Activated Vegetable Charcoal, extremely effective in absorbing excess sebum in the hair and on the scalp, neutralizes the buildup of polluting particles and heavy metals.

The hair appears regenerated, soft to the touch and visibly healthier.

Experience the transformation with Puridetox and enjoy clean and lightweight hair and a purified scalp.

ACTIVE INGREDIENTS

ACTIVATED CHARCOAL

It is a highly absorbent substance known for its detoxifying properties. It effectively removes impurities, pollutants and excess sebum, leaving the scalp and hair clean, fresh and revitalized.
NEEM OIL
Nourishes the hair, soothes the scalp, counteracts the formation of dandruff and promotes healthy hair growth.
BAOBAB OIL
Moisturizes, repairs and strengthens the hair, giving shine, softness and protection against environmental damage.

BLACK CUMIN SEED OIL

Nourishes, hydrates and strengthens the hair, promotes healthy growth and gives shine, reducing brittleness and hair loss.
PANTHENOL
Penetrates the hair, hydrating it deeply, improving its structure and giving shine and softness.
NETTLE EXTRACT
Balances sebum production and promotes healthy and vigorous hair growth.

LINE COMPOSITION

Activated Charcoal Shampoo

Activated Charcoal Mask

Activated Charcoal Spray

NATURALLY DERIVED INGREDIENTS

VEGAN

SILICON FREE*

PARABEN FREE*

PETROLATES FREE*

DEEP CLEANSING

DETOXIFYING ACTION

*added

Activated Charcoal Shampoo

Suitable for natural and treated hair.
Shampoo that gently cleanses the scalp and hair, thanks to the combination of Activated Vegetable Charcoal and Nettle Extract, with detoxifying and purifying actions, which absorb heavy metals, sebum and polluting particles, facilitating their removal. Yarrow extract regulates sebum production and soothes the scalp. The combination of Baobab, Neem and Black Cumin oils, with nourishing and protective properties, gives shine and softness to the hair, leaving the scalp purified and hydrated.
Yarrow Extract: strengthens the hair, stimulates growth and prevents hair loss.

BENEFITS

  • Performs a deep detox action
  • Gently cleanses
  • Improves combability
  • Enhances color brightness

Activated Charcoal Mask

Suitable for natural and treated hair.
Mask with a nourishing action that restores the hair’s natural softness and shine, enhanced by the synergy of Activated Vegetable Charcoal, Kaolin, vegetable butters and a mix of functional ingredients such as Baobab, Neem and Black Cumin oils, excellent for their purifying, protective and nourishing power.
Shea Butter: nourishes and makes the hair soft and shiny.

BENEFITS

  • Provides great nourishment
  • Gives softness
  • Improves combability
  • Enhances color brightness

Can be used at every wash

Activated Charcoal Spray

Suitable for natural and treated hair.

Purifying and protective spray that acts as a daily shield against the external aggressions of pollutants on hair and scalp. Ideal for regenerating the hair fiber stressed by everyday life, thanks to the extraordinary purifying action of Activated Charcoal, which neutralizes heavy metals and absorbs excess sebum.
The action is completed by plant extracts and oils, which nourish and give softness. The hair remains shiny, protected and pleasantly scented.

Rosemary Extract: improves hair health, promoting a purifying and protective action on hair and scalp.

BENEFITS

  • Protects the hair from pollution
  • Improves combability
  • Reduces drying time
  • Enhances color brightness

Daily use is recommended to prolong the protective action

ITALIAN GROUP S.R.L. | Via Aldo Moro 13 – 25124 Brescia (BS) | P.Iva 03586590170
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